Did you know that global digital marketing is expected to reach $786.2 billion by 2026?
Basically, there is a great deal of opportunity in the digital marketing field for those who are interested in making a career change or starting from scratch. Furthermore, there are several job options in this field, each requiring a unique set of qualities, interests, and aptitudes.
Do your interests lie in business and management, technology, or the more artistic end of the spectrum? There will always be a wide variety of digital marketing careers accessible.
Keep on reading to learn all about the best eight careers in digital marketing that you should pursue in 2023 and beyond.
- The Backbone of Digital Marketing Careers: Content Writer
Present-day online culture is built on content.
Consider websites, social media, emails, and everything else online. All are constantly bombarding you with content. You’ll find that every business wants to improve its online visibility with well-crafted content.
Sure, copywriting and content creation serve different purposes. Yet, both are crucial to the success of any digital marketing campaign.
- Product Marketing Specialist
The functions of product marketing, product management, and sales all overlap to some extent.
Those working in product marketing are responsible for developing the tone and positioning needed. One that will be used to introduce new items to consumers. They do this by concentrating on both new and returning clients.
Customer education and awareness of product updates are also crucial. It’s also vital that the sales staff have a firm grasp of the things they’re selling. Product managers guarantee the efficiency and cohesion of these two processes.
- PPC Specialist
The term “pay per click” (PPC) refers to a specific kind of digital marketing. It’s where the advertiser only pays when their ad is clicked on.
The most popular kind of PPC is Google Ads. It allows advertisers to purchase placement in prominent positions inside a search engine’s results page.
The Ads can run on photographs, videos, and other post types. These can run on social networking sites like LinkedIn, Facebook, Instagram, Twitter, and others.
A PPC expert’s duties include coming up with strategies for new ads and keeping tabs on ongoing ones. They need to tweak them as needed and evaluate analytics.
You’d collaborate extensively with company executives and managers. The aim is to develop advertising strategies that meet their needs.
You’ll want to have knowledge of digital advertising platforms, and a strategic and analytical mind. Add strong communication skills to the list. All necessary for this tough but rewarding position.
- SEO Consultant
Planning engaging content for websites, emails, and other digital platforms to drive traffic and sales is the bread and butter of a content strategist.
You’ll follow a thorough examination of the brand’s rivals’ online presence. And, the most popular articles in the relevant sector. This way you would establish editorial standards and draft a content strategy.
In addition, you’ll work with the creative team. This team will include graphic designers and writers. All of them will help you put a strategy into action and make sure the content plan achieves all business goals.
This position may be ideal for you if you are a free-thinking individual with a good sense of both content and design. Besides, you can always be a freelancing SEO consultant. And, if you’re unaware of how much you should charge for your services, you can view here for more.
- Branding Digital Marketer
One’s product’s brand should accurately represent the thing itself. Experts in branding are in high demand as more and more businesses recognize the importance of establishing a positive presence on the Internet.
You, the branding specialist, will be responsible for overseeing the client’s brand. You’ll develop strategies to increase brand recognition. And, you’ll monitor and analyze the client’s online presence and reputation over time.
You’ll also be in charge of coordinating the artistic group’s efforts. You’ll want to manage the standardization of things like product signage, logos, images, and website layout.
- Email Marketing Specialist
To promote their products and services and direct customers to their websites, businesses utilize email marketing.
The email marketing expert’s duties will include writing emails, compiling prospect email lists, coming up with tactics, following up with email recipients, and keeping tabs on the overall success of email marketing campaigns.
You’ll need strong writing and communication abilities. You’ll also want to be familiar with email marketing automation tools to succeed in this field.
Email marketing is such a vital component of digital marketing. Therefore, businesses of all sizes, especially those just starting out, are always on the lookout for qualified email marketing professionals. As they’ll help them connect with their ideal customers at every point in the sales process.
- Digital Marketing Manager
Managers in the field of digital marketing often excel in many of the aforementioned areas or at least are well-versed in them. To put it simply, this position is in charge of everything digital, from social media to search engine optimization to brand management to advertising to growth strategy to evaluating data.
A digital marketing manager must be proficient in a broad range of technologies and platforms as they oversee several marketing channels and duties. A digital marketing manager’s workload is also affected by the scope of the business. The function inside a startup is usually accountable for the full procedure.
Digital Media Jobs: Explored
While there is a role for conventional marketing strategies, digital strategies are quickly becoming the norm.
The field of digital marketing is a rapidly evolving one with tremendous job prospects. Those seeking a dynamic professional environment will find plenty to like in this sector.
You might discover your ideal job in the wealth of digital marketing careers we’ve covered. Choose a profession that fits your interests, talents, and personality. And, if you’re still feeling unsure, you can check out our marketing section for more tips and advice on what makes each field tick.
