Juliette Freire, who recently married CrossFit athlete Kaique Cerveny, spoke openly about how the couple handles money in their relationship. On Wednesday’s episode of “Saia Justa,” the “BBB21” winner said they chose a total separation of assets for their union and that she has never found it difficult to discuss financial matters with her partner. She also described how they paid for the lavish wedding ceremony held at the Instituto Ricardo Brennand in Recife.
Freire said she is comfortable talking about money and believes financial arrangements are one part of building a marriage. She described marriage as both a romantic relationship and a contract, saying the couple must consider which responsibilities they share and which remain individual. In her view, the emotional relationship is central, but practical decisions about property and expenses also need to be addressed.
“I’m at ease and I like talking about money and finances. And, in this new phase, we have to treat marriage not only as a loving relationship, which is very important and is the foundation of everything, but also as a contract. After all, you open a company with this person: there are obligations that are joint and others that are individual, and that remains. What we are going to share in life as a couple, we add together,” the influencer said.
Her comments framed the couple’s approach as a division between shared costs and separately held assets. For the wedding, Freire said, she and Cerveny set up a joint account specifically to cover expenses. She explained that the arrangement allowed them to contribute toward the ceremony while keeping the rest of their finances separate.
“For the wedding, he insisted that we split everything. We made a little savings fund beforehand: every time one of us does an advertisement, we put x percent into this fund, and if the advertisement is joint, we put in 100%,” she said. Freire did not specify the percentage that each person contributes from an individual advertising deal.
She added that the couple’s joint account is for that expense, while they maintain a total separation of assets otherwise. “We have a joint account for this expense; otherwise, it is a total separation of assets. He has his companies, I have mine, and this is very important, including for protecting assets. This has nothing to do with feelings, but with rationality,” she explained.
The arrangement she described separates a shared goal—the cost of the wedding—from each person’s independent businesses and property. A joint account can be used to collect contributions and pay agreed-upon expenses, while separate accounts and assets can remain under individual control. In this case, Freire’s description was specific to the wedding account and the couple’s stated decision to keep their assets separate; she did not provide details about the account’s terms or how the couple handles other household expenses.
Her reference to putting a portion of advertising income into a wedding fund also outlined a way to budget for a large, planned expense. Under the approach she described, individual advertising work would lead to a contribution of an unspecified percentage, while income from a campaign done jointly would be directed in full to the fund. She did not say how often such income is received, how much was collected, or what the total wedding cost was.
The distinction between shared and individual finances can involve several separate decisions: which expenses a couple considers joint, how each person contributes, and which property or business interests remain separate. Couples may use different arrangements, and the terms can depend on their choices and applicable law. Freire’s comments described her own arrangement but did not set out the legal documents or other details behind it.
The wedding took place at the Instituto Ricardo Brennand in Recife. Freire said Cerveny wanted the expenses to be divided, and the pair created the fund in advance. Her account did not indicate that every part of their financial life is managed jointly. Instead, she described a dedicated shared account for the wedding alongside separate businesses and a total separation of assets.
Freire also addressed public discussion of Cerveny’s finances. She said that she has long been careful with money and understands different levels of financial security, including having nothing, having little, and having enough. She described Cerveny as financially balanced as well, while noting that his personal accounts are not public.
“ I’ve always been a person who is very balanced financially; I know what it is to have nothing, what it is to have little, and what it is to have enough. And Kaique is, too. This creates a lot of controversy because his accounts are not public, but he is a very balanced person, he is an athlete, he does advertising, his family is in medicine and has a hospital, but there is always that prejudice and that intention to suggest that the guy is with the woman out of self-interest because my finances are public,” she said.
Freire said she treats the public scrutiny as part of the environment in which they live, while also discussing the subject directly with her husband. “I take it naturally; this is the world we live in. But I also deal with it with him openly and frankly,” she added.
She also joked about taking precautions in her personal life, saying she had made a dating contract. Freire is a law graduate of the Federal University of Paraíba, a detail she mentioned while discussing the agreements and planning she considers important. Her comments did not provide the terms of that contract or describe what it covers.
Taken together, Freire’s remarks presented the wedding fund and the separation of assets as distinct parts of the couple’s financial organization. The joint account was created to cover the ceremony, with contributions tied to advertising work; their businesses and assets, she said, remain separate. She characterized that separation as a practical measure to protect property, rather than a reflection of the couple’s feelings for one another.
