In the world of business, if you have been successful enough to have your own brand, one thing that is always on your priority list is getting your brand out there, raising awareness that it even exists, what it stands for, and getting your name recognized here and there. This is no small undertaking, especially nowadays when there are a seemingly endless number of companies and brands all vying for intention, jostling each other for the attention of the public, and trying to attract potential customers. It is certainly not easy, but if you know what you are doing and outplay your competition a little, it is definitely doable. Today we will offer you one option to boost your brand image and some reasons and benefits of doing so: having custom apparel. This can be t-shirts, hats, caps, clothing in general, and souvenir items with your logo or name or something of the sort on them, so basically, your merch.